That strategy has presented Apple with its biggest challenge in smartphones yet.Ĭarolina Milanesi, consumer devices analyst at Gartner, said: "We are at the point where the majority of sales in this segment come from replacement, not new users. Samsung's new Galaxy is firmly aimed at the former and the company has a tight grip on the new, less moneyed buyers too. And there's new buyers – that tend to be more financially constrained," said Golvin.
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"There's the upgrade market for those who already have one those tend to be more well-heeled buyers. Six years after Steve Jobs unveiled the first iPhone, smartphone makers are chasing two very different markets.
But Samsung's overall share was far higher and the market is changing. "Apple has about 35% and Samsung around 16-17%," he said. Golvin said Samsung still trailed Apple in the US smartphone market. In fact, it's saying if you think Apple is number one, you are wrong." "Companies like Pepsi and Avis to some extent played up being number two, it was a point of difference. While detailed reviews are yet to come, analysts said it was clear from the scale of Samsung's launch that the Korean firm has Apple firmly in its sights.įorrester analyst Charles Golvin said Samsung has no intention of playing Pepsi to Apple's Coca-Cola. Also a lot of features available for other Android devices through 3rd party apps," he wrote on Twitter. Michael Gartenberg, analyst at Gartner, gave the handset a cautious welcome: "Features are impressive but a lot of them feel gratuitous.
The show-like unveiling featured tap-dancing children to illustrate the Galaxy's 13 megapixel camera, which can record the user as well as his or her subject.
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